As an agent, managing athletes means building their brand, value, and reputation. Managing athletes is more than just dealing with business transactions in which they are involved. It is about making your client attractive so that organizations want to do business with your client in the first place. It is about establishing a way in which the rest of the world perceives your client. It sounds like a big responsibility, but if done right, branding can transform any athlete into a million dollar fan favorite.
The benefits of athlete branding are:
- It can help develop a unique identity for your athlete
- A congruent brand increases the perception of value
- It can increase loyalty and trust in your athlete
- Can make it easier for fans and businesses to get behind your client
- Increases your athletes recognition
We at Athlete CRUSH have created a sport-specific social media platform that revolutionizes how athletes, fans, brands, and charities connect. It is essentially a free branding tool to help agents grow their athletes' following and develop their brand easily.