Revolutionizing how fans and athletes connect.
The "CRUSH" in Athlete CRUSH refers to the 5 main attributes that athletes possess, and that fans love. These are Character, Role Model, Uniqueness, Skill, and Humor. Like a fingerprint, the five hearts of the logo represent the CRUSH attributes that are distinct for every athlete.
We provide a platform that connects athletes, fans, brands, and charities from around the world, empowers the sport community through positive engagement, and motivates athletes to inspire fans on and off the field.
We believe athletes
Our values
Authenticity
Celebrating authentic sport performances and genuine fan engagement.
Inspiration
Inspiring athletes and fans through positivity.
Community
Harnessing the power of sport to promote inclusivity, diversity, and a sense of community.
Empowerment
Helping athletes to develop their personal brand.