Revolutionizing how fans and athletes connect.

Athlete CRUSH Logo White

The "CRUSH" in Athlete CRUSH refers to the 5 main attributes that athletes possess, and that fans love. These are Character, Role Model, Uniqueness, Skill, and Humor. Like a fingerprint, the five hearts of the logo represent the CRUSH attributes that are distinct for every athlete.

We provide a platform that connects athletes, fans, brands, and charities from around the world, empowers the sport community through positive engagement, and motivates athletes to inspire fans on and off the field.

We believe athleteshave the power to change the world. have an obligation to contribute to society. should develop a strong personal brand. should profit off their likeness.

Our values


Celebrating authentic sport performances and genuine fan engagement. 


Inspiring athletes and fans through positivity.


Harnessing the power of sport to promote inclusivity, diversity, and a sense of community.


Helping athletes to develop their personal brand.

The Athlete CRUSH Team

Our Advisors